5 Ways New Tech is Transforming Employees into Influencers

5 Ways New Tech is Transforming Employees into Influencers CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company. And that potentially is a huge group of influencers. Employee advocacy is a growing trend and comes at a time when trust and transparency are a big concern. When we talk about who has real influence â€" that is the ability to change or affect behavior as opposed to popularity â€" a new tribe has emerged. Employees have the power to speak authentically about a brand, its products, and services with genuine influence over their network of friends, family and peers. New software platforms enable senior leadership teams to empower their employees en masse, at scale, to talk about the company. From our work with leading brands, launching their tech-driven advocacy programmes, here are five ways we’ve seen new technology radically transform employees into influencers. Communicate with a disparate workforce Employees predominantly use their smartphones to communicate on social media, checking updates at times that are convenient to them wherever they are during the day or night. Companies can build on this user behavior, and adopt a mobile app that allows employees to share company insight and news straight from their phone to their social channels. It’s about tooling up your staff with the best tech to communicate in a way that suits them. What’s the alternative? Companies that don’t adapt will fail to equip staff with the communication they need to be the best they can be. With research showing intranets are used sporadically and by the minority, antiquated systems of communication have a limited shelf life now. Scale up quickly The average employee has a high degree of trust in their personal networks but individually they don’t have the reach of a micro or top tier influencer on YouTube or Instagram for example. However, if you scale up the number of employee advocates into hundreds and thousands, you achieve huge reach. This is where the tech comes in â€" you need it to increase those kinds of numbers considerably. Advocacy tech software means brands can adopt an employee advocacy platform to quickly scale measurable employee word-of-mouth and achieve sustainable results. Switching on your colleagues at scale helps supercharge your marketing strategy. Manage and measure all activity New employee advocacy platforms now mean you can manage all advocates effectively and measure all engagement and activity accurately to help understand the wider marketing and sales impact. Reporting success to key stakeholders and CEO is critical, and using new tech ensures ROI through your new programme can be accurately reported. You can also continually optimize top performing content through your programme to help it go from strength to strength. Empower employees Tech-enabled advocacy programmes empower employees and develop employee engagement to help retain staff. Employees can share thought leadership content that helps them develop their own careers and drives reach for your brand. New technology also allows employee advocacy to be adopted by different departments, regions, and countries, helping to bring disparate groups of colleagues closer together. Influence 2.0: Time to turn it on According to MSL Group, on average, brand messages are shared 24x more frequently when distributed by employees, rather than the brand itself. That’s why leading brands as different as ASOS, Sky, L’Oreal, Hotels.com and General Electric have embraced employee advocacy. While Influencer Marketing has its challenges with transparency, disclosure and high profile gaffes that risk damaging consumer trust, employee advocacy with new tech is low risk, inexpensive and high value. CMOs that want to achieve sustainable results can now use new tech to put marketing in the hands of their staff. Author: Andrew Seel is CEO of the UK’s leading advocacy marketing platform. Qubist is an enterprise level employee communications tool offering both employee advocacy and internal communications, trusted by major brands and companies.  

Italy, Spain The Telegraph a students career defining year University of Manchester Careers Blog

Italy, Spain The Telegraph a students career defining year University of Manchester Careers Blog Written by Phoebe Moore, Final Year Italian and Spanish Student This past year has definitely been an important turning point in my career plans and aspirations. After two years studying Italian and Spanish at Manchester, last September I embarked on my year abroad, first working as an intern in Madrid for five months, then studying in Bologna for another five months. I hoped the year would stretch my language capabilities and independence, being such a big step for a home bird like me, but I didn’t realise that by the end of this year, my experiences would both boost my confidence for life after university and kickstarting a career, as well as give me a much clearer idea of what I wished to do. My year abroad and its opportunities helped me to discover my passion and the confidence to pursue it. This time last year, I was beginning my time at the Spanish office of a London-based sports marketing company. It would be a positive introduction into the corporate world, an opportunity to boost my confidence and gain transferable skills. A challenging experience at times, as I navigated Spanish in a professional context whilst managing a hefty research project, I left with many strengthened attributes and an increased employability. My research involved writing the history of football sponsorship in the top five football-loving European nations- the UK, Spain, Italy, Germany and France- which companies celebrated the most marketing successes as their logos adorned the shirts of championship-winning teams. As well as fostering time management and organisation skills, my confidence in communication rose quite considerably as I was required to present my findings in Spanish in company meetings. This whole experience was incredibly important for my career path. This time gave me the confidence I needed to move on to my next steps, develop key skills for professional working opportunities, not to mention a five month stint working abroad I can now proudly add to my CV. My research is now published as an official illustrated company report and was even detailed in notable Spanish financial newspapers, such as Expansión. As well as a much needed confidence boost, my experiences abroad have developed my problem solving skills and my world view; I left the British bubble and entered new countries with their own cultural differences and social practices. My eyes were opened and my independence grew, making me much more flexible for opportunities outside of the UK- should they come about, I am definitely open to it. I know that I can adapt to a new city and create a life for myself outside British culture. My first day at Università di Bologna During the next five months I studied courses in Italian at the University of Bologna. My exciting journey as an aspiring writer would begin in this city. The cogs began turning and I realised that journalism might be the career for me. I’ve always considered myself to have a creative streak, but in high school I abandoned this passion in pursuit of other careers I thought I might want to do: teaching, science, then finally homing in on the degree I knew was perfect for me; languages. Now on my year abroad, I was away from the stresses of university and deadlines and I had time to think about what I enjoyed doing the most, and dedicate myself to it. So I started a blog. I wanted to write about my year abroad experiences so far; the difficulties I’d faced and how I overcame these, and the inspiring cities I’d travelled to. I wanted to practice my writing and rediscover my passion for creating. As the blog took hold, and I brainstormed ideas for content, I found that channelling my creativity through writing was really giving me a buzz. Was that what I wished to do after university? Writing, creating, informing, inspiring and sharing experiences. Was journalism the way for me to go? I soon started searching for opportunities in the industry. A few months later, after submitting my CV and undertaking a telephone interview, I was invited to spend a week at the Telegraph newspaper in London at the end of July. I was incredibly excited, especially as I was going to be in the Travel section. Whilst writing blog posts about cities in Spain and Italy that I had been to, I realised how much of a passion I had for travel writing and inspiring others to visit beautiful, culturally-rich places. I would be entering into the journalism industry for the first time, and I knew how important it was to give the best impression I could, whilst I learnt about the environment and work day around me and showed my developing skills. I didn’t know if I would be able to write anything for Travel but I expressed this wish as much as I could to try and create an opportunity. My first day at The Telegraph I spent the most exciting week at the Telegraph offices. My work mainly consisted of researching for journalists’ articles, covering a range of subjects such as gap year opportunities and stylish budget UK hotels. My favourite part of the week was when I was given a writing assignment to write a 500 word section box to accompany a Travel article. It was going online the next day, and it would be my first experience in organising my writing under such a strict time constraint: researching, writing and editing my section. I surprised myself with how natural this felt. It was amazing to be behind the scenes, gaining a more realistic idea of what the industry is like and being in the midst of so many talented and creative people. I finished the week with incredibly valuable insight, excited about my next steps, as well as experience in a national newspaper. I had worked the week of a journalist, gaining a real idea of the role’s duties and responsibilities, and being able to apply and develop my skills in writing and time management. I am hoping it will help to stead me well in the highly competitive journalism industry. So, what are my next steps? I wish to add to my writing portfolio as much as I can in the next year, and create as many opportunities as possible to be able to showcase my skills and flexibility in writing. This year has been an incredibly important one for me, in realising what I want to do after my degree and in taking key steps towards my goals. I am excited about my future, now I’ve set the ball rolling and watched my confidence in my abilities grow during my year abroad. All Internships Student blogs Undergraduate Undergraduate-highlighted Placement students The Telegraph work experience Year Abroad

What Are the Biggest Social Media Mistakes Jobseekers Do

What Are the Biggest Social Media Mistakes Jobseekers Do As a job seeker, you must understand that we live in a digital age and employers/recruiters will leave no stone unturned when it comes to screening candidates and learning a little more about them when considering them for a role. This means that if you have social media profiles that are accessible to the public, or there is information about you published on the internet, they will find this and it could directly impact your chances of landing the role. Your social media presence can be a blessing or a curse when it comes to your job hunt. Use it wisely for building a professional brand and it can work in your favour by  helping you to stand out from competition and building credibility in the industry; however if you dont censor what you post online, it could put employers off. We asked the Undercover Recruiter community what they think the biggest mistakes a job seeker can make on social media are and heres what you had to say: Kacie Ingram Career Coach 1- Lack of #SocialMediaAwareness. 2- Having a false sense of security around content that is public vs. private. 3- Not taking FULL advantage of their personal brand by truly utilising social media to achieve results. Keith McClean Quality Assurance Manager at  Prime Projects International The worst one is having a personal opinion on anything in the news is bad for a job seeker. Rectify this by not having a opinion on anything and you please everyone! John Kourkoutas Africa Regional Manager at  Olympia Electronics Not understanding that social media is their brand, and that includes all the mistakes. Jose (@Josewats) thinks it is better to not have social media, rather than have an empty one: @UndercoverRec Nothing. Your profile is your digital footprint and brand. It is better to NOT have #SoMe profile than to have a silent one. Jose Watson (@Josewats) February 4, 2016 RELATED: 4 Social Media Strategies for Proactive Job Seekers Job seekers should definitely not moan about their current employers, says AB (@Esoteric_ABHI): @UndercoverRec Cribbing about the existing employer on social platforms #UROpinion AB Chatterjee (@Esoteric_ABHI) February 4, 2016 and Ruby (@rubyl0ve) agrees with AB: @UndercoverRec Bad mouthing previous employers or moaning about work all the time is a no-no for me! #UROpinion Ruby (@rubyl0ve) February 3, 2016 Sophie Deering Senior Account Executive at Link Humans Bad mouthing employers/colleagues, sharing offensive views, too many pictures of partying etc! (Save these for profiles with secure security settings, not ones that can be viewed by the public!)

I Was Fired - VocationVillage

I Was Fired - VocationVillage Dear Dr. Civitelli,I was fired from my last job. Do prospective employers have the right to ask about this? How do I handle this in my job search? What do I say about it if I am asked if I have ever been fired?Signed, WorriedDear Worried,Yes, employers can legally ask whether you are fired. To help you decide how to handle this in job interviews, I consulted with employment lawyer and career coach Lori Rassas. She suggests the following strategies:First of all, don’t volunteer the information that you were fired but be prepared to give a well-crafted response if you are asked directly if you have ever been fired. This response must be prepared in advance so that you are not caught off guard.Second, dont lie. If you mislead anyone about the situation, aside from the fact it is unethical, the truth may come out and be much more damaging that the original infraction.Third, when describing a termination, make sure your response is forthright, direct, non-defensive, and neutral. An evasive  response  may leave the employer thinking that the situation was much worse than it actually was. The goal for your response is to briefly describe what happened in neutral terms and then redirect everyone’s att ention to why you are the best candidate for the job.When responding to the question, be extremely cautious not to say anything even remotely negative about a former boss or company. Perhaps there was not a cultural fit, you had a different vision for your department than did your employer,    or the position was simply not a match for your skill set.While no one ever wants to be told that their employment has ended, perhaps the experience created a learning experience that you can describe. For example, if you were terminated because of a lack of computer skills, you could take a few  post-termination  classes and  reference  those in your next job interview.One other strategy that might be helpful, if possible,  is to provide the employer with a list of references from the company from which you  were fired. These should be people who are enthusiastically willing to vouch for your  work.  Within the context of the discussion of the  termination, you  can simply present the informa tion to the prospective  employer and state that  the termination was in no way reflective of an inability to complete other work or to get along with others. Some of your references might be managers from other departments of the company for which you worked or people who were very familiar with your work but who no longer work for the company.Since you’ve already left this employer, it is too late to negotiate a resignation. But if you are ever faced with this situation again, one recommendation is to ask the employer whether you would be permitted to resign.  In many situations, an employer is willing to accept a resignation in lieu of termination, either on its own or as part of an overall discussion about a separation package.  This is particularly common when the separation is not contentious but just based on an individual’s inability to satisfactorily perform their job tasks.  Note that any employee considering this approach will need to evaluate the repercussions of doi ng so with a legal or HR professional who is familiar with employment law and benefits because this choice may impact the receipt of some benefits. For help with navigating this, contact the Department of Labor or consider consulting an employment lawyer.Hope this helps!Lori Rassas is an employment attorney, career coach, and author of The Perpetual Paycheck: 5 Secrets to Getting a Job, Keeping a Job, and Earning Income for Life in the Loyalty-Free Workplace.If you have been fired, it may be beneficial to practice how you will describe the situation before you are in an actual job interview. Please contact me to explore how I can help you to prepare for this or other tough job interview situations.Related post: How to Land a New Job After Being Fired

Creative Edge Resume And Writing Service

Creative Edge Resume And Writing ServiceIf you're trying to get a good job, the most important tool you can have is a creative edge resume and writing service. They can get you through many of the difficult stages of the job hunt, but there are other steps you can take as well.Most employers prefer to hire the person who has the most relevant experience when they are interviewing for a job. This means that the best way to get that experience is to write the perfect resume. If you have the creativity and imagination to be able to come up with a unique and impressive resume, it will attract the attention of the hiring manager and make your chances of being hired much higher.A creative edge resume and writing service is the key to getting your name in front of the hiring manager. When you are considering the benefits and features of your own company, think about the talent that your employees could bring to the table. Make a list of qualities that you want your new employees to display on their resumes. Include them in your creative edge resume & writing service so that they will be very well presented.The point of these professional resume writers is to produce a resume that stands out. Not only do they know how to present a resume in a unique way, but they can also help you find a job even when you are out of work. You will be very impressed with the dedication and pride that the writers show in every document they create.When you're looking for a good writer, you should not just choose based on price. You should check their portfolio to see what kind of credentials they have. Find out how many people they have written for. This will give you a good idea of whether or not they have the creativity and experience needed to produce a resume that is not only the best but the most unique as well.A creative edge resume and writing service provides a service that can be as comprehensive as you need it to be. By using their services, you will get a professional resume t hat makes your resume stand out from all the others. There is nothing more important when you are trying to get a job. These professionals will get you the resume that will attract the hiring manager's attention and help you get the job you always wanted.Having a creative edge resume and writing service will get you the best and most qualified new employer. You will be given the best advice and know exactly what the new employer is looking for. Their goal is to help you land the job you want and make sure that your resume is as strong as possible.With all the competition out there, it is important to find a company that will help you move forward in a positive direction. Being ready for the interview process is critical to success, and having a good resume is a good place to start. Make sure that you get the help you need with the creative edge resume and writing service that will help you find a job and get the best return on your investment.